Some time in the last year or so, I bought, through Amazon Books, Paula Scher’s book Make It Bigger, a beautiful overview of her outstanding career as a graphic designer. If you’ve ordered books through Amazon and haven’t opted out of their periodic mailings, you regularly get recommendations for other books in which you might be interested, based on your previous purchases. It usually comes up with reasonable suggestions, but take a look at the one I received the other day:

We’ve noticed that customers who have purchased books by Paula Scher often purchased books by Peter Hall. For this reason you might like to know that Peter Hall’s newest book, Understanding Disease: A Centenary Celebration of the Pathological Society, will be released soon. You can pre-order your copy by following the link below.

I guess there must be more than one author named Peter Hall.