Last year, I did a logo design for Not Coming to A Theater Near You, a website devoted to movies off the beaten path. The designer, Rumsey Taylor, who was redoing the look of the entire site, wanted the logo to look like a title card from a film noire feature. What I came up with is based mainly on the title card from “Mr. Arkadin” (1955).

In spite of appearances, I don’t usually use an actual brush in my lettering designs, but in this case I did. The final art is vector-based, but I worked out the construction of the letters with brush and ink. (I’m not skilled enough at brush lettering to do the final art that way.)

The image above is a “treatment” I did to make it look like an actual title card from an old film, sort of a “serving suggestion.” On the wesite, Rumsey chose a simpler approach. The site redesign looks great, and I was happy to see that he’s using Metallophile Sp8 as a webfont (via Typekit).

Okay, so I admit it. I bought an iPhone about three hours after they went on sale a month ago. I didn’t have to wait in line or anything. I walked in, bought it, and walked out. Like nearly everyone else who has one, I’m very happy with it.

So, I was a bit tickled today when I unexpectedly saw some of my recent work on it: the new PopCap Games logo, which appears on Bejeweled, the first game designed specifically for the iPhone.

I did the job last spring. Here is a comparison of the old version and the new version:

The idea was to make the logo cleaner and smarter without making it noticeably different to PopCap’s customers. Except for the background emblem, practically every detail of the lettering was changed. It would have been fun to completely redo it, but I’m happy with how it turned out.

If you have an iPhone and want to play Bejeweled, fire up Safari and head over the PopCap website. The game will automatically load when you visit the site using an iPhone.

Earlier this year, I completed a lettering assignment for the cover of “Stewardess,” a book by Chronicle Books, which was just published. Designer Ben Shaykin came up with the idea of doing a take off (!) on the old Skyway Luggage logo.

It can be tricky to get things like this to work if you don’t have the right letters, or too many or few letters. It can also be tricky to come up with the letters that didn’t exist in the original logo. In this case, the style was a straightforward script. It would be conceivable to base an entire font on this style, which is not always the case with logos.

I’m happy with the way it turned out. The book itself is a lot of fun to look at (it’s mostly a picture book) and is getting positive reviews.

Here’s a fun lettering job I did for the cover of “Two for the Road” by Jane & Michael Stern. The book is a bunch of recipes collected from roadside diners all over the U.S. Art director Martha Kennedy asked me to make the lettering look like something you might see on a sign for a diner. In fact, it’s somewhat based on the sign from a famous diner called Rosie’s.

(This work is actually not that recent, but just I realized that I never posted anything about it here when the book was published last year.)