Not long after I released Proxima Nova in 2005, people started asking me: “What serif font would work best with Proxima Nova?” It’s very common to combine serif and sans serif typefaces, usually a serif face for text and sans serif for larger sizes or for emphasis or change of tone in text. I usually suggested a modern, such as Century Schoolbook, or a slab serif, such as Rockwell. None of my suggestions felt like a satisfying answer to me, so I started thinking about designing a serif sibling to Proxima Nova.

After some false starts over many years, trying to add serifs to Proxima Nova somehow, I decided instead to create a serif companion—a face that is not simply a seriffed version of Proxima Nova, but a serif typeface designed to harmonize with Proxima Nova, while having its own structure and identity, similar to the way that Morris Fuller Benton’s Century faces harmonize with his Franklin Gothic and News Gothic.

Back in 1979, when I was first dreaming about making typefaces, and around the same time I had the earliest ideas for what would become Proxima Nova, I did some sketches based on the concept of combining the characteristics of several popular serif typefaces—Times, Plantin, Century, and Baskerville—but with proportions similar to Helvetica. The working name was “Metropolis.” Proxima Nova was based on a similar hybrid concept, but with sans serif typefaces. The idea of using something that came out of the same period and the same thinking as my concept for Proxima Nova made sense.

In 2020, I went to work and adapted “Metropolis” as a companion to Proxima Nova, changing some of its details and proportions to harmonize better with its sans serif counterpart. The overall style falls more squarely in the modern category than my 1979 concept, but it retains some old style elements, such as the spurless serifs on the C, G, and S and the structure of the numerals.

The result is Proxima Sera.

Proxima Sera 1.0 contains a subset of the Proxima Nova character set (Greek and Cyrillic are still to come), but it has all the same features—small caps, old style figures, alternate characters, etc. There also is only the regular width. Condensed and Extra Condensed will come later. It has all the same weights, from Thin to Black, plus one more—Extralight.

Proxima Sera works beautifully with Proxima Nova. But, of course, like Proxima Nova, it can stand on its own or play nice with other fonts.

Proxima Sera is available immediately for licensing at most of the usual places.

Have you ever wondered what serif font would work best with Proxima Nova? I’ve often been asked this question, and I never really had a good answer.

That’s about to change.

I’ve been working on something new and I’m going to be talking about it for I Love Typography’s inaugural Font Fashion Week which celebrates the latest trends in type design today. I will be giving a 30 minute online talk on April 5, 2022 to showcase what I’ve been working on and the process that went into its creation, and I invite you to attend (click here to attend). The talk is free and you may share this link with friends and colleagues if you think they would be interested.

Hope to see you there!

Update: It’s Proxima Sera. You can watch the talk on Youtube now or read it alongside my slides.

Ten years ago, when I first released Bookmania, I mentioned in the specimen book that there would be a user guide showing how to take advantage of the hundreds of swash and alternate characters. While the concept was clear in my mind from the start, it became one of those projects that were perpetually on the back burner, the kind of project I procrastinate about in order to get other things done.

But recently, after getting yet another email from a user asking how to access Bookmania swashes, I finally found the time and energy to finish The Bookmania Cookbook.

It starts with an overview on how to access swash and alternate characters in desktop apps and in CSS for the web. It then goes over some of the do’s and don’ts of using swashes.

This is followed by a “serving suggestion” section where I prepared over a dozen examples of Bookmania swashes in use to give you some ideas and inspiration for your own designs.

Finally, there is a reference section which includes a table of Stylistic Sets and a complete “recipe” section that shows you how to produce every swash and alternate character using Stylistic Sets and other OpenType features, which is especially useful on the web.

Sorry it took so long to put this together. If you’re a Bookmania user, I hope you will find this “cookbook” helpful. You can download it here.

Well, this has been a long time coming.

Variable fonts (a.k.a., OT-VAR, or OpenType Variable) started to become a thing in late 2016, with backing by Apple, Microsoft, Adobe, and Google. The standard took a while to be worked out, but it’s fairly settled now.

The good news is that variable fonts work great in all the major web browsers, and the web is where variable fonts make the biggest difference. It lets you put an entire font family with unlimited styles into a single font file that is about the same size as a few traditional fonts. This gives the web designer a much larger typographic palette without the bandwidth penalty.

On the desktop, variable fonts are not as well-supported. Adobe Creative Cloud apps (Photoshop, Illustrator, and InDesign) have good support at this point. Others include Sketch and Corel Draw. You can see a current list here. I expect this will improve over time and, eventually, they will work everywhere.

I knew from the beginning that I would want to do a variable version of Proxima Nova. I started work on it in late 2017. This was when support was low and the standard was in flux, so it sat on the back burner after some initial tests.

In Spring of 2019, I enlisted the help of Rainer Erich Scheichelbauer and his team at Schriftlabor for technical and production assistance. Although I’m an old hand at making OpenType and other kinds of fonts, I felt a bit out of my depth with variable fonts. Given the amount of user stress that a variable version of a face as popular as Proxima Nova would need to withstand, I needed to bring in an expert. Rainer has been at the cutting edge of variable font technology, including being one of the developers of Glyphs (the app I use to make fonts), so it was in good hands.

Nearly two years later, I’m ready to introduce Proxima Vara. (You can try it out here.)

Proxima Vara is a completely new family, not an update to Proxima Nova, and there are some differences. One is that the default figure style is tabular rather than proportional. This was often requested by Proxima Nova users, but changing it would have affected existing users’ documents. There are also improvements to character shapes and spacing.

Proxima Vara, as a variable font, contains built-in weight and style “instances” that match Proxima Nova and can be selected in font menus, as if they were separate fonts. There are six new styles, in the new Extralight weight, making 54 styles, up from 48.

Unlike Proxima Nova, you are not limited to these built-in styles and can specify any arbitrary style along the weight, width, and slant axes using sliders or by specifying values, for example in CSS. In all, there are 5,000,000 possible styles, going from Thin Extra Condensed to Black Italic.

L**icenses for Proxima Vara start at US$99** for a basic desktop license and will be rolling out at most of my distributors starting today. (See “Buy” on this page.)

The one exception is Adobe Fonts (a.k.a., Typekit), which is unfortunately not yet ready to host variable fonts for web or desktop use.

I’m very excited to introduce a brand new typeface family that’s been on my back burner for decades: Etna.

It was inspired mainly by the Aetna style of wood type from the 1880s. Etna tames this quirky Victorian design transforming it into a complete family suitable for modern use, adding a full range of six weights and italics, allowing it to work equally well for both text and display.

The Etna family also includes three different condensed widths in all six weights intended for display use. These are meant to be used LARGE.

All 30 styles include four different figure styles, alternate characters, true small caps, and a selection of dingbats, including arrows, stars, asterisks, and manicules (pointing hands).

Etna is just rolling out starting today. You’ll find a list of places where you can buy a desktop, web, app, or ebook license on the main Etna page on my site. There is also a nice Etna mini-site that tells the complete story of Etna and the history of the Aetna genre.

Thanks to Nick Sherman for designing and coding the mini-site and to David Shields for writing the history section. Also thanks to Nick for suggesting that I add the manicules and many other features. Finally, thanks to Schriftlabor for technical assistance in developing the fonts.

I’ve made a big update to one of my most popular type families, Mostra Nuova.

First, I’ve added three new weights: Semibold, Extrabold, and Extraheavy. The Semibold weight was based on a request from a user. He had a good point. There was a big jump in weight between Regular and Bold. Sometimes you need something between those. While I was at it, I noticed that there were similar jumps—maybe not quite as big, but jumps nonetheless—between Bold and Heavy, and between Heavy and Black. You’d rarely need all these at once, but it’s easier now to get just the right weight.

Second, I’ve added support for Cyrillic. I’ve been doing this a little at a time with my existing type families. So far, I’ve added Cyrillic to Proxima Nova, Proxima Soft, Goldenbook, Refrigerator Deluxe, Changeling Neo, and Felt Tip Roman. It was quite fun to do Cyrillic for Mostra Nuova. I found lots of examples of Cyrillic Art Deco lettering online to get an idea how it should work. But I also got feedback from Russian type designer Ilya Ruderman, to make sure what I was doing made sense to native readers. (I’ve gotten to know the Cyrillic alphabet fairly well over the years, and can sound out words, but I can’t really read it.)

Of course, there are all the same kinds of alternate characters in the Cyrillic as there are for the original Latin characters.

It also features Bulgarian variants. Bulgarian Cyrillic is pretty interesting. A lot of the letters, especially in the lowercase, look more like the Latin alphabet.

Finally, based on a user request, I added a narrow alternate D to match the narrow C, G, and c. And, based on no requests at all, I added the capital sharp S for German users who might want it.

The new version of Mostra Nuova is already available at some of my distributors, and the rest should soon follow.